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Welcome to the Team: Ashley Graham

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Ashley Graham

Senior Health Analyst

AshleyGrahamAfter five years in the banking industry, Ashley joined Stratasan in January of 2017, her first foray into healthcare. The majority of her banking career was spent as a quantitative analyst building statistical models with applications in credit and compliance risk management. She holds a bachelor’s in Economics from New York University and a masters in Economics from the University of Oxford. Ashley was born and raised in Birmingham, Alabama, but she has lived in New York, NY, Oxford, England, Charlotte, NC, and now Nashville, TN. When she isn’t working, you will likely find Ashley either training for her next marathon or working on her lifestyle blog. She and her husband, Zack, enjoy spending time with family and cheering on the Titans.

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Stratasan Partnership and Micro-Targeted Marketing Pays Off for Tanner Health System

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Tanner Health System‘s C-suite and marketing department recognize the importance of using key data findings to guide their marketing efforts. Yet until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area.
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“We also had data from the Georgia Hospital Association, but it wasn’t accessible visually, in the form of maps, graphs, or charts,” says Kelly Meigs, director of marketing and public relations at Tanner. She says this meant her team was challenged in being able to show trends and targets, and in making sure Tanner’s marketing approach was aligned properly for the realities of the region and the people it served.
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That all changed when Tanner partnered with Stratasan. An investment in micro-targeted data paid off for Tanner’s cardiology service line, leading to 40 more commercial visits and 39 more Medicare visits in target blocks in the first quarter alone.
 
For all the details, including advice on how to make your own marketing efforts more focused and effective, read the full article now, originally published by Strategic Health Care Marketing.
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Stratasan Partnership and Micro-Targeted Marketing Pays Off for Tanner Health System

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The post Stratasan Partnership and Micro-Targeted Marketing Pays Off for Tanner Health System appeared first on Stratasan.

Welcome to the Team: Ashley Henderson

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Ashley Henderson

Senior Health Analyst

An Idaho native, Ashley recently relocated to Nashville to join the sales team at Stratasan. She studied Health Communication, Communication Studies, and Public Relations while attending college in Cleveland, OH, Topeka, KS, and Bowling Green, KY and completed her studies with a B.A. in Corporate and Organizational Communication from Western Kentucky University. Before joining Stratasan, Ashley interned at the Bowling Green Chamber of Commerce with the Partnership Development team, helping with events, communicating with partners about new opportunities, and researching new partner leads. A huge sports fan, Ashley is excited to finally be fulfilling a dream of living in Nashville, where she is experiencing all the city has to offer in her free time.

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Welcome to the Team: Davis King

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Davis King

Junior Support and Systems Engineer

DavisKingDavis’ first stint with Stratasan was in 2015 as an intern on the development team. After graduating the following year from Lipscomb University with a degree in Information Technology, Davis joined Stratasan in a full-time capacity as a Support and Systems Engineer. He is responsible for client-side support as well as implementing IT infrastructure in order to meet the growing needs of Stratasan. A Nashville native, Davis likes to tinker with technology in his free time, providing free tech-related services for friends, friends of friends, and neighbors. Additionally, he likes to get out of the city and trail-ride dirtbikes.

 

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Congratulations Wendy Posten

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Congratulations Wendy Posten

Wendy-PostenCongratulations to Wendy Posten on her recent promotion to Manager, Continuous Improvement within the SRG team. 

“Wendy has been with the company a little over a year and has been a top performer and a valued member of the SRG team. Her knowledge and high-level logical thinking combined with her ability to identify change when change is needed, has made her a perfect fit for this role.”

– Stephanie JohnsonSenior Vice President, SRG

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Happy Anniversary Carrie Allen

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Happy Anniversary Carrie Allen

Celebrating 5 Years at Stratasan!

 

Carrie-AllenA Nashville native, Carrie has been with Stratasan since 2011, currently leading as the team’s Healthcare Strategist and Success Advisor. With degrees in Statistics and Economics from the University of Tennessee, Carrie works to develop site placement methodology and product line analyses. Carrie has a big heart for animals and particularly her rescue dog Bowie. When not working, she enjoys remodeling and renovating her home, paints and draws in her spare time, and loves to travel whenever she can.

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Stratasan Debuts New Software: Launch Pathway

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stratasan-logo

Contact: Jennifer Keller

Phone: 615-712-5337

Email: Jennifer@Stratasan.com

Website: www.Stratasan.com

 

 

For Immediate Release

Evidence-Based Marketing Becoming the New Normal for Healthcare Planners

New software, Launch Pathway, makes data-based intelligence easily accessible and user-friendly for marketers and strategic planners.

 

Nashville, TN, April 10, 2017: Technology company, Stratasan, creator of proprietary software tools and specialized services, has a new solution for hospitals and health systems interested in implementing evidenced-based marketing strategies and applying data-based intelligence to their growth plans. Launch Pathway is a strategic intelligence platform that transforms complex market data into straightforward insights, making it easier than ever to apply data-based research, market trends, statistics, and industry insights to marketing plans and growth strategies. Analysts will appreciate the speed in which they can interpret and deliver reports that clearly show where market volume is increasing or decreasing, who patients are choosing, and what service lines are being utilized. Executives will appreciate the ability to build and share strategic presentations based on current market data in minutes, not weeks.

While evidence-based medicine has become the dominant model for practicing medicine, Launch Pathway opens the door for evidence-based marketing and growth planning to become the norm for hospitals and health systems as well. The pressure for hospitals to compete and expand market share at an all-time high, making the need for a tool that can consolidate and visualize healthcare market data and speed up the process towards implementation growth initiatives more important than ever before.

Launch Pathway removes the roadblocks of data crunching and creates opportunity for the valuable work of strategy and planning. Key features include high-quality data visualization, reliable market overviews, easily shareable reporting, and simple to understand analysis.

Equipped with the new Launch Pathway software, hospitals and health systems will be able to more efficiently comb through data and focus time and energy on more valuable strategy and planning decisions. Use of this tool to facilitate high-level strategic discussions will unite team members across every level of a health organization around the same information, allowing teams to make real-time decisions based on a universal understanding of the intelligence.

“Launch Pathway is helping healthcare organizations strive to deliver straightforward market data visualizations that will lead to organization-wide alignment around solutions.” Tony Camarata, Product Manager, Stratasan

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For media requests and interviews with Stratasan’s CEO or Product Manager, contact Jennifer Keller, Marketing Director at jennifer@stratasan.com.

For a demonstration of the Launch Pathway tool, contact Sean Conway, Manager, Sales at sean@stratasan.com. Sean will give you the opportunity to experience the capabilities of Launch Pathway, affirming its ability to equip your team for more advanced, efficient, and strategic population health planning and execution.

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About Stratasan

Nashville-based Stratasan was founded to change the way hospitals and health systems use data to achieve strategic growth. Stratasan is a leading provider of advanced data analytics and market intelligence to healthcare strategic planning and marketing professionals delivered via cloud services. A high-growth healthcare technology company, Stratasan works with over 700 hospitals across 40 states to remove the roadblock of endless data analysis and progress to the important work of growth planning. For more information, visit stratasan.com.

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Welcome to the Team: Megan Reeves

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Megan Reeves

Client Engagement/Sales Development Representative

Megan_Reeves_SquareMegan joined Stratasan’s Growth team as a Sales Development Representative in March 2017. Her past work experience was concentrated in higher education administration, where she worked in student recruitment, alumni relations, and annual giving. Megan earned her Bachelor of Arts in Spanish and a Master of Business Administration from the University of Louisville. Her professional passions are relationship building, strategic planning, business development, and communications. A native of Bowling Green, KY, her move to Nashville brought her a bit closer to home. Megan loves being outdoors, traveling, reading, and volunteering. She’s been to 18 countries, Jeopardy! is her favorite show, and she tries to do at least one adventurous thing a year. In 2016, she went skydiving. What makes Megan happy is living life to the fullest and being surrounded by good people!

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Stratasan’s SVP of Sales, Drake Jarman, Named to Leadership Health Care Board

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Drake_Jarman_150x150We are excited to announce that our very own Stratanaut and SVP of Sales, Drake Jarman, has been named to the Leadership Health Care Board of Directors. 

Drake was selected by his peers to join the 28-member board by filling one of three vacant seats. Drake has been active with LHC, serving on the Membership Committee and piloting programs to increase membership and retention.

Leadership Health Care (LHC) is an initiative of the Nashville Health Care Council to nurture the talents of future leaders, LHC provides members with unique educational lhc-logoprograms and networking opportunities. With membership of more than 900 up-and-coming healthcare industry leaders from 330 companies, LHC is the foremost organization for emerging industry leaders in the field.

 

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Welcome to the Team: Sara Handa

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Sara Handa

Healthcare/GIS Analyst

Sara-Handa-square-300x300Sara Handa joined the Stratasan team in June of 2017 as a Healthcare/GIS Analyst. Before joining Stratasan, she worked three years with Expeditors International in Cleveland as their solutions manager. This position required an understanding of global data, as well as an ability to identify pain points and implement solutions. She also spent time with Accelerated Growth Advisors in Chicago where she provided process optimization consultation and acted as a controller for many start-up firms. Originally from Akron, OH, Sara has a BA in Economics, a BA in Geography, and a Minor in French. When not working, she likes hiking, outdoor festivals, and loves rowing. Any free time she has is spent traveling somewhere new.

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Welcome to the Team: Lessie Poyner

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Lessie Poyner

Vice President of Customer Success

Lessie_PoynerLessie joined the Stratasan team in August 2017 as the Vice President of Customer Success. In her role, she leads a customer success program that promotes a higher level of customer engagement aimed at driving better results for our clients. Lessie has a strong background in leading customer experience efforts, providing vision and strategy for customer success programs, and maintaining a high level of customer retention. Lessie started her healthcare career in 2008 at Decision Resources Group (DRG) where she served in many roles and ultimately finished her tenure with DRG by leading their Global Customer Experience team that engaged with biotech and pharmaceutical customers across Asia, Europe, and the United States. During her 8 ½ years at DRG, Lessie was awarded the CEO Club award that is selected by the CEO based on performance, results, and attitude to the top 1% performers. Lessie is a graduate of Austin Peay State University where she studied Corporate Communications with a minor in Psychology. In her spare time, Lessie enjoys volunteering in the Nashville Cable Program as a mentor and her love for the outdoors leads her to enjoy walking, hiking, and camping.

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Welcome to the Team: Rebecca Groner

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Rebecca Groner

Product Associate

Rebecca_GronerA New York native, Becca moved to Nashville in August 2017 to pursue her passion for health technology on the Stratasan team as a Product Associate. Becca studied Public Health and Business at Brandeis University, where she developed a strong interest in how innovative technology can improve healthcare in the U.S. In her senior year at Brandeis, Becca became a part of Venture for America, a social impact entrepreneurship fellowship, through which she discovered Stratasan. Becca loves performing and watching improv comedy, volunteering in the community, and discovering new music.

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Welcome to the Team: Daniel Dreaden

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Daniel Dreaden

Senior Health Analyst

Daniel_DreadenDaniel joined the Stratasan team in August 2017 as a Senior Health Analyst. He is a Freed-Hardeman University graduate with a Bachelors in Business Administration and an emphasis in Business Management. Having previously worked for AIM Healthcare and Truven Health Analytics/IBM Watson Health, he brings to the team nearly 10 years of knowledge and experience. A Nashville resident for 13 years, Daniel is originally from Chattanooga. He loves Marvel and Star Wars movies, but is also a huge sports fan and can often be found cheering on the Alabama Crimson Tide, the Tennessee Titans, and the Nashville Predators. When not at work Daniel loves to travel, hike, ride his bicycle, and spend time with friends.

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Welcome to the Team: Gavin Chance

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Gavin Chance

Senior GIS Analyst

Gavin_ChanceGavin joined the Stratasan team in July of 2017 as the Senior GIS Analyst. With an undergraduate degree in Applied Geography from the University of North Carolina Wilmington and a graduate degree in Geography from University of North Carolina Greensboro, Gavin brings to the team a solid educational background as well as over 10 years of relevant work experience. He spent 3 years at Dollar General as the Market Planning Analyst and 6 years with Mspark as their Senior GIS Database Analyst. Gavin was born in England and moved to the US in 2001 to attend college. He has been a Nashville resident since 2012. When not working, Gavin loves to spend time perfecting his photography skills and traveling the world.

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Welcome to the Team: Louis Joseph

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Louis Joseph

Account Manager, Customer Success Team

Louis-JosephLouis joined the Stratasan team in September of 2017 as a Customer Success Analyst with the Customer Success Team. In this role, he manages client relationships and works across all departments to ensure a consistent and exceptional experience for our customers. Louis has a Bachelors in Business Management as well as an MBA  from Berry College. Before Stratasan, he worked with the Strategic Resource Group at LifePoint Health where he was the primary strategic planning contact for a division of hospitals. Prior to that, Louis spent 5 years as a Client Manager with WinShape Teams, a culture and leadership development foundation offering services to a wide variety of clients ranging from local businesses to Fortune 500 companies. He and his wife have two dogs, and when not working, he enjoys spending time on the lake with friends and family and creating things out of wood and leather.

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Welcome to the Team: Dave Sellers

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Dave Sellers

Data Specialist, Data Services Team

DaveSellers

Dave joined the Stratasan team in October 2017 as a Data Specialist. Originally from Hershey, PA, he graduated from Rochester Institute of Technology in 2009 with a B.S. in Information Technology, a concentration in Database Management Systems, and a minor in Business Administration. While new to the healthcare industry, Dave brings a strong data-centric skillset across the data engineering, data architecture, and data analysis disciplines. Prior to Stratasan, he has worked primarily in the financial services industry: in Boston, MA with Fidelity Investments and, most recently, spending time with Chubb Insurance while living in London, UK. Upon deciding to return home from the UK, the prospect of more sunny days, the thriving restaurant scene, the healthcare infrastructure, the friendly people, and the (relatively) low cost of living led him and his wife to choose Nashville as their new home in May of 2017. When not working, Dave can be found around town running with the East Nasty running club, out supporting his favorite “football” teams, the Philadelphia Eagles and Tottenham Hotspur, contributing his technical skills to the civic nonprofit “Code for Nashville,” or holed up at home trying to find his inner Bob Vila as a first time homeowner.

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Welcome to the Team: Eric Goddard

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Eric Goddard

Web Developer

EricGoddardEric joined the Stratasan team as a Web Developer in November 2017. Originally from the Nashville area, he has a Bachelor’s degree in Anthropology and History, Masters of Science in Earth Sciences, and a Graduate Certificate in GIS from the University of Memphis. Before joining Stratasan, Eric worked at the Center for Applied Earth Science and Engineering Research (CAESER) at the University of Memphis. Starting as a GIS Project Coordinator, he worked his way up to Senior Research Software Developer. Responsibilities while at CAESER included writing tools to automate spatial analyses, performing data quality and integrity checks, and creating web mapping applications for visualization and data collection. Most of these tasks were accomplished with Python. A self-proclaimed Linux-, open-source-, and geo-geek, Eric spends his free time with his wife, two kids, and two rescued Shelties. He likes riding his bike, hiking, reading, and learning new things, usually related to programming, databases, or GIS.

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Morgan Atkins: NBJ Employee of the Year

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Congratulations Morgan Atkins

Nashville Business Journal’s Employee of the Year

MorganAtkinsNovember 1, 2017, The Nashville Business Journal announced their first-ever winners of the Employee of the Year awards. Stratasan’s Director of Innovation, Morgan Atkins, won in the Company Culture category.

Launched to celebrate the employees without whom business wouldn’t be the same, the Nashville Business Journal solicited nominations from the public in categories including internal culture, financial impact, best support, community impact and most innovative. From there, an independent panel of judges scored the nominees in everything from company impact to their category strength. The top-scoring nominees make up this year’s winning class.

Check out this year’s winners in the slideshow with this story.

Congratulations, Morgan!

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Welcome to the Team: Caitlin McFarland

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Caitlin McFarland

SDR: Client Engagement

Caitlin joined the Stratasan sales team in 2018 after working previously at Elite Sports Medicine and Orthopedics. Having studied Special Education at Clemson University, Caitlin loves cheering for the Clemson Tigers every opportunity she gets. She’s lived in Nashville a total of nine years but has moved around the country a lot. A self-proclaimed “newspaper brat” she’s lived in a total of six states and has moved eight times. The oldest and only girl from a family of four, Caitlin was a competitive gymnast and cheerleader for nine years. These days, when not working, she loves being outside and exploring new things or places. She’s a huge Predator’s fan, loves concerts and local music, trying new restaurants, and spending time with friends and family.

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Physician Pathway Now Comprised of Two Tools: Physician Patterns and Physician Loyalty

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Together, these tools provide focused intelligence around physician and provider relationships and uncover physician behavior in your market. Your team will spend less time mining data and more time strategizing. Physician Loyalty and Physician Patterns will foster alignment between your facility and the physicians in your service area and uncover valuable opportunities for growth within your market.

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